I direct creative strategy—I guide content creation with specific platforms and audiences in mind.
Apple TV+
As a Creative Strategy Lead on Apple TV+ Originals, I oversee the social marketing campaigns for unscripted & scripted series.
YouTube VR
With the goal of populating the VR ecosystem on YouTube, I developed and scaled educational programs to help creators and filmmakers delve into immersive content.
Google Daydream
I managed a global community of VR creators and hand-picked pitches to receive monetary grants, hardware loans, and one-on-one production help from our world-class team of immersive experts.
National Geographic
I helped lead the social media strategy for 10+ brand accounts across multiple platforms, focusing on audience development and creative production for our video team. This included testing and launching new products like Snapchat and Facebook Live—which took me to some pretty cool places, like the Maasai Mara, seen below.